2.I think it is ironic because the poem talks about your life being your life and how you need to take the chances the gods offer you so it is weird they used it for a Levi's commercial maybe the jeans are a chance the gods are offering us?
3. Charles Bukowski's life wasn't so good from what I read and in the poem it gives off a good vibe so i believe it does not give off his reputation.
4. I googled Levi's Go Forth poem and it took me to this http://theinspirationroom.com/daily/2011/levis-go-forth-with-legacy/ then I read about his life on wikipedia
